Yesterday Jon drew something to illustrate what Even needs to do:
The pot of gold under the rainbow represents every Even member’s goal: money they “just have” (wealth), which gives them freedom. The road is the road to that goal.
Most Even members, just starting out, aren’t even on the road. They’re stuck in a mud pit before the road starts:
People stuck in that pit need a tool that factors in those obstacles, optimizing their route, so they can finally move forward.
Unfortunately, most of the tools on the market are the equivalent of a MapQuest printout. They show you a forecast of where you should go, tracing 1 static line from where you are now to where you’re going, but they don’t help you through the process of actually getting there. So you might get started off in the right direction, but as soon as obstacles pop up and throw you off course, you might as well throw that printout away.
Instead, what people need is Google Maps navigation:
You’re still holding the wheel (for now — the driverless car of finance is coming) — but you don’t have to fret over the obstacles anymore. You can just drive.